Coronation Street

1) What are the main selling points of the advertising strategy?

https://www.youtube.com/watch?v=qosoq1JP82c https://www.youtube.com/watch?v=uEmis_uStgk

2) What scheduling strategies are used?

Dayparting - On at 7.30 so families watch it.
Hammocking - 2 Coronation Streets with The Kyle Files in between. Eastenders is on BBC 1 when Kyle Files is on.
Counterprogramming - Panorama and Question Time on at same time as Coronation Street. Different target audiences to Coronation Street.


3) How does the content appeal to and target its audiences? (focus more on the style and the mode of address rather than the tasks/challenges/performances).

Created enigma codes in order to ensure people tune in to the next episode by including cliffhangers.